Wednesday, March 17, 2010

3 Skills You Need To Be An SEO

Being an SEO’s not the easiest job in the world. It’s certainly not as simple as understanding, “I need links, and optimized anchor text, keywords and META tags.”

How can you develop those links? Why are links important? How does Google actually work? Why does your ranking change in the SERPs?

To answer these questions and more, you need more than just knowing the ‘rules of the game.’

There are three very important skills you need to be an SEO, and without these skills, you are at a real disadvantage in the long-run.

1. Communication And Eloquence

You have to be able to effective communicate strong thoughts and messages. Your communication skills will allow you to be a good copywriter, which means you can easily generate content that is link-worthy. Even if you have a great idea for a blog post or an incredibly powerful message to send, you have nothing unless you can properly communicate your ideas in a way that’ll evoke an emotional response from other webmasters. Hopefully the response is links to you!

Advanced communication skills also come in handy when you are pitching yourself to other webmasters, bloggers and journalists for links back to your website.

2. Critical Thinking

You need to be able to understand the logic behind Google’s algorithm, website architecture and the interconnectedness of the web to be a true SEO. You might know the basic rules for SEO, but you can’t be advanced in SEO for a very long time by only knowing ‘the rules’ as they are set today. This year, Google will change their algorithm about 550 times. That’s more than 1.5 times each day!

Mastery of SEO means understanding why Google ranks the way it does, and how Spiders crawl websites and properly index and rank pages. By critically thinking about the How? and Why? you will learn to build your strategy for long-term SEO potential, rather than building your SEO power according to short-lived rules that Google may deem ‘adds little weight’ to a website’s authority.

3. Patience

You also need to understand that your rankings in the SERPS will not always change overnight. A few factors involved in your ranking include i) aggregate traffic and ii) search traffic relative to your search ranking.

  • Aggregate Traffic

You can certainly have a spike in traffic one day or one week, but that doesn’t mean there will be a consistent demand or growing trend to find you in the SERPs. While your ranking may somehow fluctuate to the front page for a relevant search term (when you were formerly on a deeper page, perhaps the 3rd or 4th) this is may only be temporary.

Unless there is a consistency or growth in the traffic to your site following a traffic spike, you are not likely to maintain those rankings because the SERPs are time sensitive. They mean to show results that people are looking for when they are looking for it, but if the trend of searching for you and your content dies, so will your ranking. Staying on the front page will mean maintaining the traffic you had during your spike or continually growing your traffic.

  • Search Traffic Relative To Your Search Ranking

When you’re ranked in the SERPs, there is an expectation that you will get X% of the clicks from the number of searches for that term that week or month. For example, let’s say (arbitrary numbers) you are ranked 3rd for the search term “Las Vegas SEO.” For the 3rd position in the SERPs, you are expected to receive 12% of the clicks for that search term every month.

But if somehow, people are searching “Las Vegas SEO” and click on you a disproportionate amount, or neglect to click on you, your ranking will change. So if you received 20% of clicks for that month, Google may place you in the 2nd position to see how well you perform there – if will you receive the amount of clicks consistent with the proportion of clicks a 2nd position ranking should receive.

If you received 4% of clicks for that term that month, your ranking will drop and you will be ‘tested’ in that new, lower position to see if you are the right ‘fit’ for the 5th position in the SERPs.

Source: 3 Skills You Need To Be An SEO

Posted by Yorkshire Stone Sales at 12:05 AM 0 comments

Monday, February 1, 2010

Asynchronous Tracking

Asynchronous Tracking is an alternative way to track website visitors with Google Analytics. Unlike a traditional installation, asynchronous tracking optimizes how browsers load ga.js so its impact on user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering. The Asynchronous Tracking requires a different Analytics snippet and a different syntax for making tracking API calls.

The Snippet

The Analytics snippet is a small piece of JavaScript code that you paste into your pages. It activates Google Analytics tracking by inserting ga.js into the page, which in turn provides an API for customizing how your page is tracked. The following snippet represents the minimum configuration needed to track a page asynchronously. It specifies the page's web property ID and then calls _trackPageview to send the tracking data back to the Google Analytics servers. 

 type="text/javascript">



  var _gaq = _gaq || [];

  _gaq.push(['_setAccount', 'UA-XXXXX-X']);

  _gaq.push(['_trackPageview']);



  (function() {

    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

    (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga);

  })();

To use this on your pages, copy the code snippet above, replacing UA-XXXXX-X with your web property ID. If you need to do more than basic page tracking, see the tracking reference for a list of methods available in the API and see the usage guide for details on using the asynchronous syntax.

Important: If you want to use the asynchronous snippet, you should remove the existing tracking snippet first. We do not recommend using both snippets together on the same page.

Installation Instructions

This section covers the installation of the asynchronous snippet on pages that either don't currently use Google Analytics or are currently using traditional tracking with ga.js. If you are using the urchin.js snippet, please see the Tracking Code Migration Guide. Asynchronous tracking is not available in urchin.js.

To convert your pages to use the asynchronous snippet, follow these steps:

  1. If the page already uses Analytics, remove your existing tracking code snippet and any customizations you have made.

    To reduce errors, we recommend that you remove the existing tracking code snippet from the include file or mechanism that injects it into your web pages. You can paste your existing tracking code snippet in a text file to keep track of any customized methods you use.

  2. Insert the asynchronous snippet at the top of the section of your pages.

    One of the main advantages of the asynchronous snippet is that you can position it at the top of the HTML document. This increases the likelihood that the tracking beacon will be sent before the user leaves the page. We've determined that on most pages, the optimal location for the asynchronous snippet is at the top of the section. While it is customary to place JavaScript code in the section, placing the asynchronous snippet there may trigger a parsing bug in Internet Explorer 6 and 7 on some pages. The easiest solution to this problem is to place it at the top of the section.

  3. Modify the _setAccount method with your web property ID.

    For more information on web property IDs, see the "Web Property" section in the Accounts and Profiles document.

  4. Add your customizations back in using the asynchronous syntax. The Usage Guide and Migration Examples pages provide many examples of these conversions.

Note: Even with asynchronous loading, some content might be blocked from rendering in certain browsers. To avoid this possibility, other scripts in your site should be positioned in one of these ways:

  • before the tracking code snippet in the section of your HTML
  • after both the tracking code snippet and all page content (e.g. at the bottom of the HTML body)

If that isn't an option, you can still put the asynchronous snippet at the bottom of the page. You can also split your snippet to retain some of the benefits of asynchronous tracking.
Posted by Yorkshire Stone Sales at 9:38 PM 0 comments

Tuesday, December 16, 2008

WHO we are !!

AiSolve is an outcome of young and dynamic team of entrepreneurs. It first took shape in 2004 by a group of five computer experts from various directlinksworld.blogspot.com IT backgrounds. Over the years it served clients from all sectors and sizes with their varied IT needs. In 2007, Prajay J Kamat one celebrity-picturez.blogspot.com of the founders obtained full ownership of the company and expanded it to the next level with a restructure and now serves clients across Europe with their web and software needs.

We are located in the worldofsoftwarez.blogspot.com center of Luton (Bedfordshire) where our experienced technical and project management team are based geared up to bringing our worldofmoviess.blogspot.com clients vision into reality. AiSolve continually dedicates significant amount of resources into emerging technologies to develop products that are latest and affordable.

After years of efforts - we are now proud to mediafirelinkss.blogspot.com offer the most competitive bespoke prices for web solutions in the UK. At the same time, with our ‘zero overheads’ approach and custom built content management tool we are also able to generate high freepc-gamess.blogspot.com quality SEO friendly web sites with low turn-around time.

We are glad to have established excellent business partnerships internationally. In majority of the cases AiSolve act as silent partner and allow our business associates to bravely offer their clients wider services at a price that brings them a bit of extra revenue.

Posted by Yorkshire Stone Sales at 5:41 AM 0 comments
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